A.D.A.M. Marketing Manager

Job Posting: Marketing Manager – Healthcare and Technology

A.D.A.M., Inc. is a pioneer in the use of innovative technology to help consumers better manage their health. Clients such as Google, Walgreens, The New York Times and The Cleveland Clinic have chosen to partner with A.D.A.M. due the quality, depth and breadth of our products. And, while we have won countless awards for our products and content, we’re not resting on our laurels. We are continually creating new ways for consumers to engage with our products through the use of latest cutting edge technologies. We are currently seeking a progressive and creative Marketing Manager to help us take our marketing activities to the next level.

The individual who joins our team will be an out-of-the-box thinker who is well grounded in marketing fundamentals. This person will lead the development of the strategies and the execution of related tactics for corporate marketing and for our health care product suite.

Responsibilities

• Develop, execute and track highly effective advertising, direct marketing, collateral and marketing programs to generate leads that the sales organization can convert to sales.
• Build awareness of the company and its products through an innovative and creative approach to branding.
• Utilize interactive media strategies, including management of corporate website to attract and engage clients and prospects.
• Develop strategies and tactics to maximize value from trade shows and industry conferences.
• Manage media relations and public relations activities to maximize exposure and awareness of the company and assigned products.
• Work with product management to develop competition tracking and analysis systems.
• Develop interesting and engaging client communications and newsletters.

Qualifications

• 8+ years of experience marketing technology solutions to businesses. 3 to 5 years experience in a marketing management role.
• Strong understanding of Internet and Web 2.0 technologies and new media applications.
• History of supporting sales through effective B2B marketing programs.
• Ability to drive all aspects of marketing programs from inception to completion.
• Successful management of external programs such as trade shows, conferences and user group meetings.
• Excellent verbal and written communication skills.
• Ability to travel 2-5 days a month.
• Knowledge of the healthcare environment, including wellness, disease management and healthcare technology is desirable.
• BA/BS degree required.

As a publicly-traded growth company, we offer a competitive salary and a comprehensive benefits program (including 401K) - as well as a dynamic and creative work environment and an opportunity for growth. This position will report to the Senior Vice President of Marketing and will be based in our exciting new Midtown Atlanta office.