JOB POST: Director of Medicare and Medicaid Markets

Silverlink Communications, Inc. December, 2007

Summary of duties and responsibilities:

Information availability and communications effectiveness are among the top drivers of member satisfaction with health plans. Providing members with the right healthcare decision-support and self-management information and tools at the right time can engage members, support health decisionmaking and ultimately reduce administrative and medical costs. Industry research shows health plans that implement innovative communication strategies connect more effectively with their members and drive satisfaction and loyalty.  Silverlink helps make communications effectiveness a key competitive differentiator for its customers.

Silverlink is the leader in automated communications in Healthcare and the Managed Medicare and Medicaid markets is one of our largest service lines. As we continue to grow our business working with the top Managed Medicare and Medicaid partners we are looking for a dynamic Medicare and Medicaid expert who understands the issues around those markets , is knowledgeable about CMS processes and state regulatory processes and also has the business savvy to design and manage our portfolio of high value communication services in this space.  

The Director of Medicare and Medicaid Markets is responsible for:

1. Analyzing key trends in these markets and develop a business plan for all levels of communication services to optimize revenue for Silverlink in this market segment.

2. Working closely with customers and prospects to understand and design specific communication services to meet their needs.

3.  Maintain knowledge of relevant CMS regulations and influence guidelines

4. Serving as a subject matter expert for sales support and customers, support our sales and service teams

5. Developing messaging and positioning and perform competitive analysis for these markets 

6. Developing sales tools and other materials to convey our position and service ROI/results

7. Working with product management to pro-actively drive business requirements for product platform enhancements to improve our capabilities to deliver high value solutions.

8. Collaborating with marketing communications and contribute content development for industry specific sales materials and collateral including brochures, slides sets, webinars, web promotion, newsletters, case studies, sell sheets, press releases and bylines.

9. Identifying and supporting the evaluation of key business partner; managing selected partners and developing other key strategic relationships (thought leadership, consultants) for success in this market

10. Driving successful business results in this market space (lead identification and development strategies, revenue, revenue growth, etc.)

 Qualifications:

 Silverlink is seeking a candidate with:

•  Broad-based marketing expertise       
• In-depth knowledge of managed Medicare and Medicaid and managed care business functions either from the user/manager perspective or vendor design perspective.
• Specific market knowledge in Medicare and Medicaid operations (e.g. Marketing Communications, Customer Service, Enrollment, Billing, Claims, Broker Relations, Provider Relations)
• Excellent customer-facing communications skills
• Strong research skills to support product and service design.

Operational experience including process design and planning is preferred. The successful candidate will be an organized individual who pays great attention to detail, yet is capable of significant creativity in re-imagining business processes.

Organizational Core Competencies

--Excellent customer focus
--Fosters effective communication
--Mentoring skills that enable effective knowledge transfer
---Adaptability and desire to contribute to company growth
--Teamwork
--Self motivated

Functional Competencies

--In depth knowledge of managed Medicare and Medicaid
--Broad competencies in marketing analysis, research, product development and communications 
--Excellent written, spoken and presentation communication skills
--Customer focused
--Excellent problem solving skills, persistence
--Develops plans and delivers against them 
--Experience with managed care processes, business analysis and business requirements definition 
--High familiarity with managed care business drivers and the ability to translate these drivers into customer-specific solutions 
--Knowledge of key metrics that define success in several of the functional areas listed above

About Silverlink Communications, Inc.

Silverlink is the leader in automated voice solutions for healthcare enterprises. Silverlink's services enable customers to design, deploy and manage HIPAA compliant automated call programs to educate, collect information from and drive behavior of thousands of patients and members at a time. Serving six of the top ten health plans and with a customer base that collectively represents over 150 million covered lives, Silverlink drastically reduces the cost of communicating with customers while improving financial results and customer care. 

One Burlington Business Center 67 South Bedford Street, Suite 300-E
Burlington, MA 01803

This position reports to the VP of Marketing. Please mention the THCB job board in your application.