HEALTH 2.0: Sermo CEO Daniel Palestrant

Monday's announcement that Sermo, the social networking site for doctors, is teaming up with Pfizer has left the company one of the most-talked about tech startups in the country. In this clip from September's Health 2.0 conference, Sermo CEO Daniel Palestrant introduces his company's business model and walks viewers on a guided tour through the Sermo web site , talking about the reasons "the wisdom of crowds" promises to be a potent force in medicine.