HEALTH PLANS/PBMs: Don't be evil?

I’m in Miami to talk to the Blues Association about blogging and new media. I think my theme is that You Shouldn’t Be Evil (or whatever the Googlers say…)

But it looks like Caremark is joining United and ACS in options woes. Given the shenanignas going on at those two places— and unnecessary shenanigans as it turned out—perhaps a bunch of others have been playing that game. And as McGuire himself said "If we can't find new ways to provide value, we won't grow". But then again around here THCB fans know that Wall Street hates healthcare services but doesn’t know it.

Of course it’s not the evil liberal blogosphere that’s found out all this dirt. It was real journalists—Charles Forelle and James Bandler. Meanwhile fellow WSJounralista, Barbara Martinez is hot on the trail of the PBMs. So perhaps the answer is not to blame the blog, but to call your PR flacks and ask why the MSM, or SCLM, hasn’t been warned off the way you wanted?